Our story dates back to 1984, when our founder, Daniel, started a jewelry manufacturing and wholesale business in Minnesota. Over the next two decades, Daniel's name became synonymous with trust, quality, and value as he supplied the Midwest with beautiful jewelry.
In 2016, Daniel decided to join forces with Leo (Chaim), his son in the watch industry, to bring their business online. Shifting to an entirely e-commerce platform allowed Daniel and Leo to sell jewelry and watches at unparalleled prices.
In 2017, Daniel's diamond vendor, Theo, joined the team. Theo mastered the art of diamond cutting at age 14 and has been in the business for 50+ years - to say he's good at what he does would be an understatement! (When asked why Theo's name is not part of the website, he always says, “TheoLeoDaniels just sounds ridiculous.”)
Fast forward to the present day.
Whether you're buying your loved one an engagement ring or pampering yourself with a fashion-forward piece, LeoDaniels believes you deserve the best!